Always Forward Never Back 2019
The brand continues to evolve with new variations on its core styles and new products added. The Half-Moon clothing collection, concise and well-constructed reinterpretations and re-imaginations of garments from our early days are together fused with new developments and designs. In another salute to our roots, there is again a focus on manufacturing in the UK, to utilise the skills of our country’s generations and regions. Signs, signatures and symbols of our colourful past are projected forward.
2019 also sees the brand go forward with a new Made in the UK footwear collection. For a brand that is authentically British the manufacture of at least part of our product range is an important signal to support the culture that has given so much to Underground.
As an independent brand we have the ability to carefully select our manufacturing sources. We support, in our own way, the independent businesses, many of them family owned, that have manufacture products skilfully for decades, many of them local, and by doing so, helping to retain valuable production and artisanal skills in the UK. We do not mass produce in a sweatshop we hand make in a workshop.
It is also the year when Plant based options really start to become part of the collection enhancing the already successful Vegan friendly collection and helping to contribute in our own way to building a sustainable economy.
Music plays a bigger part than ever with a huge roster of bands and artists wearing Underground and the brand reaches out to lend support where it can to the new artists.
We Support Indie Record Labels
We Support Indie Venues
We Support the local music scene
We Support Diversity in Music
We Support Women in Music
We Support New Music
We Support the Unsigned
With our love of music we always have pride in seeing artists in our products and 2019 saw a new take on that with our London store playing host to a banging pop up show from Yungblud.