Underground Originals turns 30 – 2017
Back in 1987 we had never expected that the collection would gain such widespread acceptance. Entering our 30th year we knew it was time to mark that with something special. Returning to a collaboration for the first time for several years we were fortunate enough to team up with the founder of Dazed, Jefferson Hack, to create a limited-edition collection. Based around Jefferson’s favourite, Apollo, the collection was launched at our London store and made available through selected stockists globally.
The store was busy staging events focused on our sub culture roots and linking up with some of the great and the good to add to the authenticity of our work.