Soho, London. “This is a place where no one cares about what you do. No one will ask, just carry the conversation through”.
No better place for the Underground store in London than the neighbourhood of Soho……
Once the high street of Soho, Berwick Street, with its market that dates back to the 18th Century, is home to edgy bars and eateries, fabrics stores scoured by designers and design students, record stores that champion vinyl in a digital age and stand out independent stores and salons that make this a proper original London street.
Reflecting the ethos of the brand, the street, with its authenticity and counterculture heritage the street provides an ideal frame for the contemporary design of the Underground stores.
The store presents a large selection of styles from the current collection, specially commissioned styles available only from the store and collaboration pieces. The iconic footwear styles of Underground are presented together with clothing that reflects the brand ethos, accessories including leather goods, jewellery and badges and a selection of books that represent the brands unswerving adherence to British Music and sub-culture.
The store offers a premium service for customers looking to place orders from the Custom Made collection and the store is open seven days a week – our team ready to introduce you to the range of products for the Underground brand.
8 Berwick street
TEl: +44 (0) 20 8065 0290