Halfmoon: Sweatshirts. The collection (drawing its name from the stylised Union Jack Underground logo) has music and subculture woven into the very fabric. Referencing the totems of British subculture together with the lyrics from the original and contemporary musical artists, often in a cryptic way, the jumpers each tell their own story. Our Halfmoon: Sweatshirts are hand printed on 100% organic cotton shirts in London at a family owned studio, avoiding over production and keeping things sensible and sustainable.
Step by step we are always trying to improve our environmental footprint. We do that by producing locally with manufacturers that have high employment and environmental standards and can produce sensible quantities avoiding waste of stock and materials. We carefully monitor all stage of production and balance demand and supply to a fine degree. Minimal waste, no overstocking and quick to market.