The sub cultures that inspire us are part of our brand story, and you can find the traces of their alienation, their anger and attitude in our DNA. They inform us, and no doubt we draw on that energy and that spirit. In order to face forward into the future, we must understand, accept and embrace what has happened before. Yet it is never about looking back. Too much time spent reflecting on what was leaves you in a vulnerable position to miss what is and will be. Take the energy, take those intentions and apply them now. Nothing is ever finished; it just mutates, morphs and evolves into something else- something now. There is no sense in reflecting. You will find sense and success in evolving, eyes fixed straight ahead. Always Forward, Never Back.
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