Gothic & Lolita charts the trend of Gothic street fashion that has swept Japan over the last decade. Influenced by Western fashion trends from the mid 1980s, young teenagers, predominately adolescent girls, congregate in the urban centres of Harajuku, Akihabara and a number of underground clubs in and around Tokyo, dressed head-to-toe in gothic costumes and late-Victorian dress. The psychological characteristics of the average Japanese Goth is one of introversion and exclusivity. The majority of girls in the scene are teenagers and most usually stop dressing and behaving this way by the age of eighteen. The origin of the movement was in Osaka in the mid 1990s when young teenagers adopted Gothic fashion in response to the clothes worn and promoted by Japanese Gothic rock bands. In the ten years since the trend began it has expanded to a number of cities including Tokyo and now boasts many thousands of devotees who dedicate their lives to creating ever more flamboyant and bizarre variations on the Gothic theme.

“Lovers of the flamboyant Japanese harajuku style will eat up this sumptuous, colourful, coffee-table offering… For the Vivienne Westwood cyber-junkie in us all.”—Diva

“More than a pretty coffee table book – it’s a history book… Fans, designers and anyone with the slightest interest in fashion and pop culture will certainly be amused, entertained and inspired.”—i-D

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