Underground Soundwave is our music project that pays homage to the brand’s music influence, past, present and future. 

Since the time of its inception, Underground has always been inspired by music, it has been a big part of what we do and a big part of what we say. Soundwave is a space in which we champion established and emerging artists and promote their work. 

In conjunction with Sixty Sixty Sounds, we showcase grassroots bands and artists, providing a platform for underground emergent talent. Based in music rich Denmark Street, Sixty Sixty Sounds is one of the streets leading music stores and a great place to take the first steps on stage.