Hong Kong fashion brand izzue was established in 1999 with an aim to bring “original creation” and “local design” to the fore-front of the global fashion market. With locations from Chine through to Berlin, the company is an innovator taking their rule breaking sense of style to new levels.

The label’s collections for me and women, focus on “luxe individualism”, catering to the youth market. Designs include contemporary silhouettes with a bold use of couture aesthetics intertwined with street wear pieces.

With Underground and izzue blazing the trail for creative self-expression, the collaboration between the two labels created directional rock-inspired designs for a new generation. The Underground X izzue collaborations continued for three seasons and represented a creative fusion of two distinctive brands.

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