Lazy Oaf is a London based fashion label designing bright bold clothing and accessories for men and women. Founded by designer Gemma Shiel in 2001, the brand started as a small run of men’s T-shirts hand-screen printed in Gemma’s dad’s garage and sold on a market stall in Spitalfields. The Lazy Oaf team is one of the most genuine in the business.
With a flagship store in Soho and representation in 250 stores worldwide the label might have grown up but it has never lost its playful vision that references streetwear and youth nostalgia.
The Underground x Lazy Oaf collaboration was sure to be different and the serious face of Underground was forced to smile and admit to being just a little ticklish to the Lazy Oaf treatment.