Long is a instantly recognisable by it’s monochrome palette and bold iconography tempered by an oversized unisex silhouette. The cult clothing brand was established in 2008 by emerging designers Gareth Emmett and Rhys Dawney who quickly won fans amongst today’s incendiary fashion crowd.
With a vast worldwide following including London, New York and Tokyo the label has become a global entity.
Inhabiting the burgeoning youth market the designers unite their enthusiasm for fashion which sub-culture, hosting club nights and collaborating with many subversive brands from Boy London to Bearbrick.
Underground partners with Long on a range of steel caps to complement their mainline clothing range.